Transformational Games
The Afroes approach is to build an advertising or marketing campaign around an interactive mobile application that seeks to advertise a product or brand. Games and applications attract people to websites and other customer interactions that encourage repeat visits and recommendations, which can be the most powerful form of endorsement. This form of promotion is permission based and thus creates a greater level of loyalty and brand image among consumers that are tired of the push-based and interruptive nature of traditional mass marketing. (more…)
Unique Community Distribution
MobiChamps are youth who champion the campaign in their own communities, generating awareness and participation amongst children and their peers using mobile phones and mobile applications.
Mobile Development Solutions
The mobile phone represents the most widespread computing and networking platform in the world. All estimates put cellular penetration in Africa at well over 30% and rising exponentially. In South Africa alone there are an estimated 6.3 million mobile users between 10 and 24.
Applications and services delivered to a mobile device allows for detailed beneficiary analysis and unprecedented reach.
Community Focus Groups
Afroes is constantly visiting youth groups and schools across the country to get a sense of how young people are thinking and feeling.