What we do


Afroes, short for ‘African heroes’, is a mobile-first enterprise on a mission to position African youth for productive futures by innovating in skills acquisition, engagement and connecting to opportunity. Challenged with high levels of unemployment and social ills, Afroes game-based products equip and connect youth to opportunities, skills and resources. Afroes solutions and digital products are designed alongside our multiple Partners and Clients who are keen to support new innovations in learning and engagement of youth that are effective and scalable across multiple countries. All mobile products are designed to generate useful data and reports that help clients make informed decisions about future engagements. Our content is created, tested and distributed digitally, as well as through a unique network of local youth Representatives, Mobiv8ors, who know their market and are incentivized to ensure maximal reach.

Enterprise Gamification

Afroes builds gamification learning solutions for corporates and brands to deliver on business objectives related to youth customers. Afroes gamified solutions encourage increased motivation and engagement of users in otherwise mundane activities, enhances learning through the experiential nature of gaming and engenders behavioural change. Afroes is currently involved in gamification of financial literacy for clients.

Game Development & Mobile Solutions

Afroes accelerates outreach and learning of beneficiaries of Governments and Social Agencies by developing a suite of interactive and gamified mobile products targeting young people. Afroes has produced a series of award winning mobile and web gaming titles addressing issues ranging from child protection, environmental rights and gender violence. Games are actively sought out by young people who then become advocates among their peers.

Research & Analytics

Essential to valuable product development is rigorous and grounded research designed to address underlying social or business challenges. Afroes is passionate about people-centered research. We keenly understand that research is a means to understanding the target audience, and that it is not the end goal. Our role is to understand the youth market and their context. We strive to comprehensively understand our clients’ industries and the environment in which they operate to design effective products.

Community Engagement & Distribution

Critical to Afroes design process is engagement with communities. Every Afroes solution undergoes a rigorous process of outreach with the target market in multiple geographies. Focus groups and research sessions are held by Afroes facilitators in order to understand user needs and motivations. This community presence and understanding is then leveraged in order to distribute finished products deep into communities that each display unique characteristics.


Afroes success and growth strategy is built through leveraging multiple partners across business, government and global development partners who challenge us to design-for-fit products and projects.


Afroes has received below local and international recognition from its very early days:
  • Winner of PEACEapp

    Promote digital games and gamified apps as venues for cultural dialogue and conflict management, 2014

  • Winner: Gender Mainstreaming Awards

    Empowerment Initiatives, South Africa, 2014

  • Winner: ICT Innovation Award

    Gender Youth and Vulnerable Groups, Kenya, 2014

  • Finalist: World Technology Awards

    TIMES, FORTUNE & CNN, 2013

  • Social Entrepreneur of the Year 2013

    The World Economic Forum Schwab Social Entrepreneur of the Year 2013

  • 3rd Place Winner

    Global Forum Dragons Den Prize, 2013

  • The World Youth Summit Award

    Montreal, October 2012

  • MEFFYs Award

    London, September 2012

  • NETEXPLO Award

    France, March 2012

  • Finalist: Mobile Premier Awards

    Barcelona, 2012

  • Finalist: AppCircus Award

    August 2011

  • Fellow Nomination

    The Unreasonable Institute in 2011

  • Cartier Women’s Initiative Award

    France, 2010­

Meet the Team

Anne Githuku - Shongwe

Founder & CEO


MA in International Development

Anne is the Founder and Chief Mentor. Prior to Afroes, Anne worked for over 20 years as a Senior Advisor with the United Nations (UNDP), as a Consulting Advisor and Management Consultant in the US. Anne is also a Founding member of I WILL GIVE – an African Philanthropy and Director for Pelontle Investments

Agnes Phiri

Partnership & Business Development Manager


BBA, Post Grad. International Development

Agnes is the Partnerships and Business Development Lead at Afroes. She has more than 20 years experience in partnership, communications and business development at local, regional and international level with the United Nations, European Union, Civil Society and Private Sector.

Hazel Sibanda

Finance & Operations Officer


BA in Admin in Progress

Hazel is Afroes Office Manager responsible for all Afroes Financial Management, Procurement, Human Resources and back office systems. Prior to Afroes, Hazel worked as a Project Manager to the W.K. Kellog Foundation

Mxolisi Xaba

User Relationship Manager


LLB in Progress

Mx leads User Engagement and field research in how youth and workers learn in a social context. This unique learning directly informs the experiential design of Afroes learning solutions and creating new digital content formats and platforms. Mxolisi is an experienced researcher and curator of heritage and arts projects.

Mose Karanja

Researcher & Business Manager


BA in Political Science, MA in International Relations, ICT Certificate

Mose is Afroes Manager in Nairobi. He focuses primarily on Afroes research elements in Eastern Africa region and all localisation of Afroes products there.

Jessie Thangana

Finance & Support



Since joining the Afroes team in Nairobi as a financial administrator she has also developed a unique apt for marketing
and distributing – conducting youth sessions from the slums to the suburbs.Despite her background in finance her true passion lies with people and development and believes these are met by working at Afroes